Privacy Policy

Overview

LALUNAROSSA SIMS (“we”, “our”, “us”) operates the website at https://lalunarossa-sims.org/ featuring the Godspeed New York brand. This Privacy Policy describes how we collect, use, disclose, and protect information about you when you visit our website, make a purchase, contact customer support, interact with our content, or otherwise engage with us.

By using our site, you agree to the practices described here. If you do not agree, please do not use the site.

Information we collect

Information you provide

• Account and profile details (name, email, password).
• Order and shipping details (billing/shipping address, phone, order contents).
• Payment details processed by our payment partners (we do not store full card numbers).
• Customer support messages, reviews, or survey responses.

Information collected automatically

• Device and usage data (IP address, browser, device type, pages viewed, time on site, referrer/UTM).
• Approximate location inferred from IP (city/region/country level).
• Cookies, pixels, and similar identifiers (see Cookies & tracking).

Information from third parties

• Payment processors (payment confirmations, fraud signals).
• Shipping carriers and fulfillment partners (tracking updates, delivery status).
• Marketing and analytics providers (campaign performance, audience segments in aggregate).

How we use your information

• To provide and improve our website, products, and services.
• To process orders, payments, returns, and customer support requests.
• To personalize your experience (e.g., saved cart, preferences, recommendations).
• To communicate with you about your orders, new releases, and updates (you can opt out of marketing at any time).
• For security and fraud prevention, and to enforce our Terms.
• To comply with legal obligations.

We may aggregate or de-identify data so that it cannot reasonably be used to identify you. We may use and share such data for analytics, product development, and business insights.

Cookies & tracking

We use cookies, web beacons, and similar technologies to operate the site, remember your preferences, analyze traffic, and measure marketing. You can control cookies via your browser settings and the preferences below. Disabling certain cookies may impact site functionality (e.g., cart, checkout).

For more information on cookies generally, visit your browser’s help pages. You can also opt out of interest-based advertising through industry tools like the NAI and DAA (where available).

Advertising & analytics

We may work with analytics providers to understand site usage and with advertising partners to deliver and measure ads. These partners may set their own cookies and collect information via pixels and SDKs on our site and elsewhere.

Where required by law, we obtain consent for non-essential cookies. You can adjust your preferences in the Cookie preferences section above or through your browser settings.

How we share information

• Service providers: e.g., payment processors, fraud prevention, hosting/CDN, email/SMS, analytics, marketing, and fulfillment/shipping. They may only use information to provide services to us.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets.
• Legal: to comply with law, respond to lawful requests, or protect our rights, users, or the public.
• With your direction or consent: when you ask us to share or otherwise consent to sharing.

We do not sell personal information for money. Some laws define “sell” or “share” to include certain advertising or analytics activities; see Do Not Sell or Share for choices.

Data retention

We keep personal information only as long as necessary for the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (e.g., tax and transaction records are kept for the period required by applicable law).

Your rights

Depending on your location, you may have rights such as:

• Access: request a copy of the personal information we hold about you.
• Correction: request we correct inaccurate information.
• Deletion: request we delete your information, subject to legal exceptions.
• Portability: request a machine-readable copy of certain information.
• Restriction/Objection: object to or restrict certain processing, including direct marketing.
• Withdraw consent: where processing is based on consent.

To exercise rights, contact us at [email protected]. We may need to verify your identity before completing your request. You may also authorize an agent to act on your behalf where permitted by law.

EEA/UK/Swiss users (GDPR)

Our legal bases include performance of a contract (e.g., to fulfill orders), legitimate interests (e.g., site security, improvements), consent (e.g., certain cookies/marketing), and legal obligations (e.g., tax). You may lodge a complaint with your local supervisory authority.

California residents (CCPA/CPRA)

You have the right to know, delete, correct, and opt out of “sale” or “sharing” of personal information as defined by law. Non-discrimination: we will not discriminate for exercising your rights. See the Do Not Sell or Share section below.

Do Not Sell or Share My Personal Information

We do not sell personal information for money. Certain analytics and advertising uses may be considered a “sale” or “sharing” under California law. Use the toggle below to opt out of such activities on this browser.

For additional requests (access, deletion, correction) or to exercise rights for another individual as an authorized agent, email us at [email protected].

Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; please use strong, unique passwords and safeguard your account credentials.

Children’s privacy

Our site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

International data transfers

We are based in the United States. If you access our site from outside the U.S., your information may be transferred to, stored, or processed in the U.S. and other countries that may have data protection laws different from your jurisdiction. Where required, we implement appropriate safeguards for such transfers.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent changes. If changes are material, we may provide additional notice (e.g., on-site banner or email).

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