Craftsmanship
Heavyweight fleece, durable denim, and leather-inspired outerwear with reinforced seams and thoughtful trim.
Limited in number, legendary in presence
We channel New York’s pace into garments built for daily miles—moto-inspired outerwear, heavyweight hoodies, and denim with staying power.
Founded in the Lower East Side in 2013, LALUNAROSSA SIMS partners with Godspeed New York to deliver limited releases that marry classic moto silhouettes with modern streetwear codes. Every piece is designed with intent—weight, hand-feel, finish, and fit are considered from sketch to sewing.
Heavyweight fleece, durable denim, and leather-inspired outerwear with reinforced seams and thoughtful trim.
Graphics that carry meaning. Color stories that nod to motorsport, nostalgia, and New York iconography.
We release in tight quantities to keep the line focused and the community first.
Smarter inventories, long-wear materials, and repair-friendly construction to extend product life.
What you can expect from our garments
Thick, brushed-back fleece with sturdy ribbing, tight-knit cuffs, and clean drawcord hardware.
Durable weights with custom washes, reinforced stress points, and signature stitch language.
Moto-inspired cuts, quilted linings, and abrasion-conscious placement for daily wear.
Chain-stitch, applique, and high-density prints engineered to last through seasons.
First NYC studio opens on the Lower East Side.
Introduced classic moto program and heavyweight fleece staples.
Expanded denim line with signature stitch and wash stories.
Community-led limited drops and nostalgia capsule series.
Get first access to limited runs and restocks.